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  5. PWSA Customers Receive Faster, More Efficient Response to Emails with Machine Learning Technology

PWSA Customers Receive Faster, More Efficient Response to Emails with Machine Learning Technology

08/16/2023
Partnership with Y Meadows improves customer experience, enhances communication

Pittsburgh, PA… Pittsburgh Water and Sewer Authority (PWSA) customers submitting an email to info@pgh2o.com are receiving quick and efficient responses to common email inquiries with the aid of Y Meadows’ customer service automation solution.

In 2022, PWSA’s Customer Service department received 25,120 emails to info@pgh2o.com. To improve responsiveness and reduce customer wait time, we implemented Y Meadows’ cutting-edge, natural language processing software solution to respond to common message categories received by customers.

The software model, first introduced in July 2022, is now handling nearly 50% of incoming inquiries —freeing up customer service personnel to proactively reach out to customers on a variety of topics. Previously, each email received by Customer Service staff was manually opened and routed to responsive personnel. While many messages require a customized response or additional research, there are an equal amount that can easily be answered with a scripted response.

“Technology improvements are an essential part of PWSA’s transformation to becoming a best in class water utility,” said Will Pickering, PWSA’s CEO. “Solutions like the machine learning model and the Customer Advantage portal demonstrate our investment in the customer experience and use of technology to enhance customer service.”

How the Software Model Works

The model reads and identifies the nature of the customer’s request, and, if it falls into pre-selected message categories, it will respond to the email, and forward it to the correct party for further review and investigation.

Y Meadows has programmed the system to handle requests such as tenant applications for service, change of address requests, email attachments from customers, and refund applications. It also routes emails directly to Dispatch in response to questions or reports about service interruptions. This assures customers receive a faster response, and, if they need to contact Dispatch directly, they receive an auto-generated email with the correct telephone number.

The software is specifically tailored to customer service email handling and is powered by machine learning and natural language processing. The model can intelligently interpret written messages from PWSA customers and perform useful automated actions to get inquiries resolved. Unlike chatbots, this system does not attempt a scripted conversation but rather works to resolve customer inquiries by pulling relevant data from the inquiry to generate a response.

“Our goal is to not only help make operations more efficient but to deliver a better customer experience at the same time” said Alan Rich, CEO of Y Meadows.

“Precision and timely communication are expected by our customers, and these are essential functions of PWSA’s Customer Service department,” said Julie Mechling, PWSA’s Customer Service Director. “This advanced software model reduces customer wait time, ensures consistency in responses to routine questions, and improves internal efficiencies. With careful implementation, technology is a tremendous asset to more effectively communicate with customers.”

Technology improvements are an essential part of PWSA’s transformation to a modern water utility. These solutions offer greater self-service functionality to customers and provide around the clock access to information about your PWSA account. However, we continue to remain a telephone call away. When you need to talk with a live representative, call Customer Service at 412-255-2423, and choose Option #5. Normal business hours are Monday through Friday from 8:00 AM to 6:00 PM. 

Emergency Dispatch is available 24/7. To report a water, sewer, or stormwater emergency, please call 412-255-2423, and choose Option #1.

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